Google Ads Banner size | Which Ad Banner size to be used? | Google Ads Banner size detail information ( Google विज्ञापन बैनर का आकार)
Detailed information about Google Ads banner sizes that can help you optimize your ad campaigns. Here are some practical examples of where you might use different sides of the banner:
1. Leaderboard (728 x 90 pixels): This banner size is commonly used for website headers or footers. It provides a wide, horizontal format that can display your message prominently.
- Placement: Typically placed at the top or bottom of a webpage, above or below the main content.
- Usage: Use the leaderboard for showcasing your brand, logo, or a concise and attention-grabbing message. It's often used for brand awareness campaigns or to promote limited-time offers.
2. Medium Rectangle (300 x 250 pixels): This size is one of the most popular ad formats. It fits well within content, such as articles or blog posts, and can also be placed in the sidebar of a webpage.
- Placement: This versatile ad size can be placed within the content of a webpage or in the sidebar.
- Usage: Use the medium rectangle for displaying product images, highlighting features, or including a call-to-action. It works well for driving conversions or attracting users' attention while they are engaged with the content.
3. Large Rectangle (336 x 280 pixels): With a larger size than the medium rectangle, this ad format offers more visibility and can capture users' attention effectively. It's great for placing within content or in the sidebar.
- Placement: Similar to the medium rectangle, the large rectangle can be placed within content or in the sidebar.
- Usage: With more space available, you can include more detailed product information, testimonials, or additional visuals. It's effective for campaigns that require more extensive messaging or for displaying multiple products.
4. Skyscraper (120 x 600 pixels or 160 x 600 pixels): Skyscrapers are vertical banners that fit well in the sidebar of a webpage. The 160 x 600 pixels version provides a wider format, giving you more room for creativity.
- Placement: Skyscraper ads are typically placed in the sidebar of a webpage.
- Usage: Use the vertical space to create a visually appealing ad that can capture users' attention as they scroll through the page. You can include a compelling image, a short message, and a call-to-action.
5. Wide Skyscraper (160 x 600 pixels): This ad size is wider than the regular skyscraper, allowing for more content and visuals. It's a good option for sidebars and can attract attention with its vertical layout.
- Placement: Similar to the regular skyscraper, the wide skyscraper is often placed in the sidebar.
- Usage: With the wider format, you have more room to showcase your product or service. Consider including more detailed information, multiple images, or a step-by-step visual guide.
6. Half-Page Ad (300 x 600 pixels): This large vertical ad format is perfect for grabbing attention and delivering a substantial message. It works well on desktop devices and can be effective for visually engaging campaigns.
- Placement: The half-page ad works well when placed within the content of a webpage, often on the right-hand side.
- Usage: Take advantage of the larger size to create an immersive ad experience. Include captivating visuals, engaging videos, or interactive elements that encourage users to interact with your ad.
7. Mobile Leaderboard (320 x 50 pixels): Optimized for mobile devices, this smaller, horizontal ad size is commonly used in mobile apps or responsive websites. It fits well at the top or bottom of a mobile screen.
- Placement: Designed for mobile devices, the mobile leaderboard is typically placed at the top or bottom of a mobile screen.
- Usage: Use this compact space for a concise and attention-grabbing message. Include your brand, a strong headline, and a clear call-to-action.
8. Mobile Banner (320 x 100 pixels): Slightly taller than the mobile leaderboard, this ad format offers a bit more vertical space. It's a good choice for mobile campaigns that require a bit more content visibility.
- Placement: The mobile banner is similar to the mobile leaderboard and is often placed at the top or bottom of a mobile screen.
- Usage: Make use of the additional vertical space to display a slightly taller image or more text. Highlight key features or include a compelling offer to entice mobile users.
When designing your banners, keep these best practices in mind:
- Use clear and engaging visuals: High-quality images or eye-catching graphics can grab users' attention and make your ads more effective.
- Keep your message concise: With limited space, it's essential to deliver your message succinctly and clearly. Use compelling headlines and concise ad copy.
- Optimize for mobile: As mobile usage continues to rise, it's crucial to ensure your ads look good and load quickly on mobile devices. Test your banners across different screen sizes and devices.
- Follow Google Ads policies: Make sure your ads comply with Google's advertising policies to avoid any issues or disapprovals.
Remember, testing different ad sizes and formats can help you understand what works best for your specific campaign goals and target audience.