Choose the right Google Ads campaign goals | How to Choose Google Ads campaign Goals | सही Google Ads अभियान लक्ष्य चुनें

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Choosing the right Google Ads campaign goals is essential to aligning your advertising strategy with your business objectives. When choosing campaign goals, it's helpful to categorize your marketing objectives to identify the most appropriate option. Here are the general categories for campaign goals and related Google Ads campaign goals to consider


Marketing Objective 

Suitable Google Ads Campaign Goal 

Increase Direct Sales 

Sales 

Generate Leads 

Leads 

Increase Website Visits 

Website Traffic 

Promote Brand Awareness 

Brand Awareness and Reach 

Drive Video Views 

Video Views 

Promote Specific Products or Services 

Product and Brand Consideration 

Increase App Installs 

App Promotion 

Attract Local Store Visits 

Local Store Visits and Promotions 



When setting campaign goals, consider your primary marketing objective. Here are some questions to ask yourself: 

  

≻Are you looking to increase direct sales from your online store or e-commerce platform? If so, select the "Sales" goal. 

  

≻Are you looking to generate potential customer inquiries or leads? If so, select the "Leads" goal. 

  

≻Do you want to increase the number of visitors to your website? If so, choose the "Website Traffic" goal. 

  

≻Is your main focus on increasing brand visibility and reaching a wider audience? Select the "Brand awareness and reach" goal. 

  

≻Do you want to increase the number of visitors to your website? If so, choose the "Website Traffic" goal. 

  

≻Is your main focus on increasing brand visibility and reaching a wider audience? Select the "Brand awareness and reach" goal. 

 


Selecting the most relevant campaign target ensures that your advertising campaigns are optimized to achieve your specific marketing objectives. Keep in mind that you can create multiple campaigns with different goals to address different aspects of your marketing strategy. Additionally, monitor your campaign performance on a regular basis and adjust your goals as needed to optimize your advertising efforts. 

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