Google Ads CPC ( गूगल विज्ञापन सीपीसी)

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CPC stands for "cost per click" in the context of Google Ads. This is a type of pricing model used in online advertising, specifically pay-per-click (PPC) campaigns. In a CPC campaign, advertisers pay a fixed amount whenever a user clicks on their ad. Cost per click is the actual amount that the advertiser is charged for each click on their ad.


In Google Ads, CPC is determined through an auction system. When a user enters a search query or visits a website that triggers an ad, an auction is held to determine which ads will be displayed and in what order. Advertisers bid on specific keywords or placements, and the ad with the highest bid and Ad Rank is shown to the user.

Term 

Definition 

Example 

CPC (Cost Per Click) 

CPC stands for "Cost Per Click" and is a pricing model used in online advertising, particularly in Google Ads. Advertisers pay a certain amount for each click on their ad. 

Let's say an advertiser sets a max. CPC bid of $1.50. If a user clicks on their ad, the advertiser will be charged $1.50 for that click. 

Calculation 

Actual CPC = (Ad Rank of the Advertiser Below You / Your Quality Score) + $0.01 

Let's say your Ad Rank is 8 and the advertiser below you has Ad Rank 6. Your Quality Score is 9. Actual CPC would be (6/9) + $0.01 = $0.67. 

Auction System 

In Google Ads, an auction system is used to determine which ads will be displayed and their position. Advertisers bid on keywords or placements. 

Multiple advertisers bidding for the same keyword compete in the auction, and the ad with the highest bid and Ad Rank appears on top. 

Quality Score 

Quality Score is a metric that measures the relevance and quality of the ad, keyword, and landing page. This affects ad position and actual CPC. 

An ad with a high-Quality Score is likely to receive a higher Ad Position and may pay a lower CPC than an ad with a low Quality Score. 

ROI (Return on Investment) 

ROI (Return on Investment) is a key metric that measures the profitability of a Google Ads campaign. 

If an advertiser spends $100 on Google Ads and generates $500 in revenue from the resulting sales, the ROI would be 400%. 

Ad Extensions 

Ad extensions are additional pieces of information added to a Google Ads ad to improve ad viewability and click-through rates. 

Including sitelink extensions that direct users to specific pages on a website can increase the likelihood of user engagement. 

Click-Through Rate (CTR) 

CTR is the percentage of users who click on an ad after seeing it. A high CTR indicates that the ad is relevant and engaging. 

If an ad receives 1,000 impressions and generates 50 clicks, the CTR would be (50 / 1,000) x 100 = 5%. 

Bid Strategies 

Google Ads offers a variety of bid strategies that automate the bidding process to achieve specific campaign goals. 

Using target CPA bidding, an advertiser sets a target cost per acquisition, and Google automatically adjusts bids to meet that target. 

Ad Rank 

Ad Rank determines the position of an ad in search results based on bid, Quality Score and expected impact of the ad extension. 

An ad with a bid of $2, a Quality Score of 8 and relevant ad extensions may Ad Rank higher than an ad with a bid of $3 and a Quality Score of 5. 

Negative Keywords 

Negative keywords are added to campaigns to prevent ads from appearing for irrelevant search queries. 

For a photography studio, adding "free" as a negative keyword may prevent the ad from appearing on searches related to "free photography services." 

Conversion Tracking 

Conversion tracking allows advertisers to measure user actions after clicking on ads, helping to optimize campaign performance. 

By setting up conversion tracking, an advertiser can track the number of purchases or sign-ups that are completed as a result of an ad click. 

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